📖 [PDF] The Alter Ego Effect by Todd Herman | 9780062838636, 9780062838674

内容

The Alter Ego Effect

  1. Available on iOS & Android

Now a Wall Street Journal bestseller.

What if the games we played as children were the greatest gift to helping us achieve more today?

Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we think it's childish or it's "time to grow up." Now Todd Herman—backed by scientific research and countless stories from the real world—will show us how to tap into the human imaginationto unleash new versions of ourselves, ready-made to kick ass.

Herman has been coaching champions in every field for over twenty years, and he's helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World.

Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles witha question: Who or what needs to show up to make success inevitable?

In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted theircraft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman's clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

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  1. Cover
  2. Title Page
  3. Dedication
  4. Contents
  5. Preface: Before You Enter: A Note from the Author
  6. Chapter 1: What’s Your Phone Booth Moment?
  7. Chapter 2: The Origin of Alter Egos
  8. Chapter 3: The Power of the Alter Ego Effect
  9. Chapter 4: Your Ordinary World
  10. Chapter 5: Finding Your Moments of Impact
  11. Chapter 6: The Hidden Forces of the Enemy
  12. Chapter 7: Pulling the Enemy from the Shadows
  13. Chapter 8: The Power of Your Story
  14. Chapter 9: Choosing Your Extraordinary World
  15. Chapter 10: The Power of a Mission
  16. Chapter 11: Defining Your Superpowers and Crafting the Name
  17. Chapter 12: Breathing Life into Your Alter Ego
  18. Chapter 13: The Heroic Origin Story
  19. Chapter 14: Activating Your Alter Ego with a Totem or Artifact
  20. Chapter 15: Tests, Trials, and Delivering the Ground Punch
  21. Chapter 16: Mindsets, Missions, Quests, and Adventures
  22. Acknowledgments
  23. Notes
  24. Index
  25. About the Author
  26. Copyright
  27. About the Publisher
总结
In 'The Alter Ego Effect,' Todd Herman explores how childhood imagination can be harnessed to overcome adult challenges like stage fright and impostor syndrome. Drawing on over twenty years of coaching experience, Herman encourages readers to activate their 'Heroic Self'—a version of themselves capable of achieving greatness. He argues that everyone has an inner alter ego that can help them face adversity and succeed in various fields, from sales to sports. Through numerous real-life examples, Herman illustrates how individuals can tap into these alter egos to enhance their performance and personal lives. The book emphasizes the importance of creativity and imagination, which often diminish as we grow older. By embracing these qualities, readers can confront obstacles and redefine their identities, ultimately leading to personal and professional growth. Herman's insights provide a roadmap for anyone looking to unlock their potential and transform their approach to challenges, making success more attainable.