contenu

Leverage first- and third-party audiences to their full potential by seamlessly incorporating them into your media plans and cross-media measurement strategies. Create customized, high-impact ad campaigns and content that engage the ideal audience at the right time.

Trust that your media plans are backed by high-quality, data-driven insights across linear, streaming and digital. From evaluating the impact of budget changes to media reallocation or share shift from one channel to another, Nielsen ONE will help you optimize your ad spend and reach the audiences that matter most.

Audiences are everywhere, all the time, which means measurement should be, too. Nielsen ONE delivers comprehensive, deduplicated metrics built on the industry’s broadest coverage across linear, streaming and digital. With Nielsen ONE you will gain an unmatched understanding of your ads and content so you can develop more impactful content development and monetization strategies, as well as accurately convey the value of your ad offerings.

Get the full picture of your marketing funnel by connecting advertising with business outcomes. Nielsen ONE provides the metrics you need to monitor, optimize and report campaign impact at every customer touchpoint across linear, streaming and digital.

Your multiplatform audiences are everywhere—linear, streaming, and digital. To guarantee accuracy, reliability and representation, data should be based on real people. At Nielsen, real people are the foundation of everything we do. Built on top of an identity system built for measurement and calibrated with our industry-trusted panels, Nielsen ONE provides the scale required to measure highly customized audiences, while also reducing known bias in raw data feeds.

How confident are you in your media coverage? View the specific analytics that best inform your business goals and needs: deduplicated metrics across screens, analytics by individual platform, and metrics by age, gender, and Advanced Audiences. With user-friendly navigation and infographics, you can optimize your cross-media mix, maximize your target audience, and understand your incremental reach.

Lien
https://www.nielsen.com/solutions/audience-measurement/nielsen-one/
Résumer
Nielsen ONE empowers advertisers to maximize the potential of both first- and third-party audiences by integrating them into media plans and cross-media measurement strategies. It enables the creation of tailored, impactful ad campaigns that effectively engage target audiences. Backed by high-quality, data-driven insights across linear, streaming, and digital platforms, Nielsen ONE helps optimize ad spending and audience reach, allowing for adjustments based on budget changes and media reallocations. The platform offers comprehensive, deduplicated metrics that provide a deep understanding of ad performance, facilitating better content development and monetization strategies. By connecting advertising efforts to business outcomes, Nielsen ONE allows for monitoring and reporting on campaign impact across all customer touchpoints. The system is built on real people data, ensuring accuracy and reducing bias, while offering detailed analytics by platform, age, gender, and advanced audiences. With user-friendly navigation and infographics, Nielsen ONE helps users optimize their cross-media mix and understand their incremental reach, ultimately enhancing confidence in media coverage and effectiveness.