Hello everyone, I am Ge Fei.
Today let's talk about the topic "Big companies look down on it, and big company employees don't understand it."
What is being said here is something that everyone can easily think of, it is about niche markets, it is about using SEO to generate traffic.
Some people may not have heard of the term "niche market"; let me explain it briefly.
The English for “利基市场” is “Niche Market”, which refers to a segmented market for specific sub-groups of people or specific segmented needs.
Although these markets are small in scale, the demand is clear, competition is relatively low, and users have a strong willingness to pay for products that can meet their needs.
Speaking of SEO, it means Search Engine Optimization, which is a method that allows you to obtain traffic from search engines for free.
So, why does Ge Fei want to talk about this topic today?
It is because recently, Ge Fei has received such sour comments on Jike and Twitter: "Dare to show the costs, don't just show the profits."
At first, Ge Fei found it strange that they thought the costs were so high that Ge Fei had to hide the costs.
Generally, the costs of a website are roughly as follows:
- API costs; 2. Domain and server costs; 3. Marketing costs; 4. Labor costs.
API costs vary for different services, but they are usually priced a bit higher to reduce the proportion of API costs.
If your API cost is 0.1 yuan per call, you might price it at 9.9 dollars/100 calls.
Then the domain cost, a few dozen yuan a year, can almost be ignored. The server cost, we use Vercel and Cloudflare, also has almost no cost. Let's put it this way, the server cost for a month is not even more than a day's income.
Then there are marketing costs. We obtain traffic for free through SEO, which is almost costless. Sometimes we use SEM to supplement some precise traffic. If your advertising is well-placed, not only is there no cost, but you can also earn a lot.
Finally, the main cost is labor, but independent developers are self-employed and do not need to pay salaries to others. They spend time but earn money, which is quite cost-effective.
So, where is the cost?
However, later Ge Fei figured it out, and it was related to another question he understood, which was "big companies look down on it."
Large companies do not value niche markets, large companies do not value the free traffic obtained from SEO.
Why do big companies look down on niche markets?
Because the market is too small, the profits are too small, and the money earned may not even cover their labor costs.
Why do big companies look down on SEO traffic?
Three reasons: first, large companies have a strong brand effect, and there is no need to do SEO to get free traffic from search engines; second, with such a small amount of SEO traffic, large companies feel that they can easily obtain it by spending money, and there is no need to spend manpower and time on SEO; third, there is no SEO foundation in the country.
Indeed, why are we focused on SEO?
It's not that we independent developers don't have money to do more marketing promotions, so we can only rely on free SEO traffic.