If The OpenAI GPT Store Disappoints — Don’t Worry — Here’s Why

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Alden Do RosarioArtificial Intelligence in Plain English

Everyone is excited about the launch of the OpenAI GPT Store next week. OpenAI just sent this email to early GPT builders.

Email sent to early GPT builders.

And with that, excitement has mounted in creator circles about what this will mean — specially for making money by building GPTs.

Everyone has their fingers crossed — and speculations are that OpenAI will introduce a “Subscription Sharing” model similar to Twitter/X’s subscription revenue sharing model.

But the big question is: If the GPT Store is not what you hope it will be, what do you do?

What Is The GPT Store?

The GPT Store is an app store from OpenAI where builders can create their own custom GPTs and list them on the GPT Store, very similar to the apps in the Apple App store.

And then more importantly: Be able to Monetize it.

Based on a previous announcement in November, a lot of individuals immediately started building ChatGPT GPTs by uploading a couple of documents and setting some custom instructions. This created a lot of hype in the last few weeks with everybody showing off their own GPTs customized to their domain or niche.

There is even a mad rush to capture highly monetizable keywords like “insurance” or “SEO” — reminiscent of the keyword gold rush from the 2000s.

Why Not To Worry ..

With this impending announcement, if it so happens that the GPT store is a disappointment, you don’t need to worry. And here is why.

Most businesses had almost no interest in the GPT store, the way the store is designed. The current implementation of the GPT Store was meant more for individuals trying to create little GPT assistants and make some money from it.

But real businesses are looking for more advanced assistants with their own data and proprietary content.

There own “secret sauce” content like PDF documents, helpdesk articles, contracts and workflows.

So to any business watching this news, the effect is virtually zero.

Businesses that have plans for deployment and those taking advantage of ChatGPT LLMs are already operating and prototyping at full speed for business-use cases like customer support and improving employee productivity.

And these business use cases require many advanced features that were not available in the very minimalistic RAG “custom GPT” that OpenAI released.

Features like anti-hallucination, citations, AI safety, security, auditing, analytics, chat logs, all of which, the very minimalistic ChatGPT GPTs that were released were lacking.

Due to this, I feel normal businesses would have absolutely nothing to worry about.

So Who Needs To Worry?

The only people who need to worry are possibly individuals and creators who are counting on making money from creating GPTs.

I see lots of people on Facebook excitedly creating niche GPTs like Nail Salon GPT or YogaGPT, in the hopes that they could get it to rank on the GPT store similar to SEO, and then combine it with in-built monetization, like the Apple App Store or Youtube monetization.

A lot of people believe that they could spend a few minutes of time, throw up a GPT and then like the Apple app store or YouTube videos, make some passive income.

We’ve all seen people making lots of money from the Apple app store and certainly lots from YouTube monetization. Just look at MrBeast.

That is the hope with the OpenAI GPT Store. If OpenAI’s revenue share model does not result in similar passive income, there is bound to be a lot of disappointment.

But Wait — What Should My Business Do?

If you are a business, it’s literally business as usual.

If you are not taking full advantage of this generative AI technology and deploying at full speed, your competitors certainly are.

And nothing in the last few days has changed that.

All smart companies are in “full AI deployment mode” — whether you have developers or not. The early adopters have started deploying AI technology and the pace of AI deployments is not going to slow down anytime soon.

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Summary
The OpenAI GPT Store is set to launch, allowing builders to create and list custom GPTs for monetization. Speculations suggest a 'Subscription Sharing' model similar to Twitter/X's revenue sharing. However, if the store disappoints, businesses with advanced AI needs won't be affected. Individuals and creators hoping to make money from creating GPTs may face disappointment if the revenue share model doesn't result in passive income. For businesses, it's business as usual, with the importance of deploying AI technology at full speed emphasized. Overall, the impact of the GPT Store announcement varies for different stakeholders, with businesses and advanced AI users largely unaffected, while individual creators may face disappointment if their revenue expectations are not met.