Top Google Searches

Content

Article Performance

Data from Ahrefs

The number of websites linking to this post.

This post's estimated monthly organic search traffic.

Contents

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck!

We’ve pulled four lists from our database of 20.4 billion keywords:

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Top 100 Google searches in the U.S.

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in Ahrefs’ Keywords Explorer.

Before we move on to the next list of trending keywords, it’s important to understand what search volume is and how it works.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand for many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Top 100 Google searches globally

Top 100 most searched questions in the U.S.

Top 100 most searched questions globally

Top 100+ Google searches in 200+ countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country sorted by monthly search volume in descending order.

Empty search field with list of keywords sorted by monthly search volume, via Ahrefs' Keywords Explorer

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 200+ countries in our database.

List of countries, via Ahrefs' Keywords Explorer

We also show SEO metrics like Traffic Potential (TP), Keyword Difficulty (KD), clicks, CPC, and Parent Topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.

SERP overview for "facebook"

Top 100+ Google searches in your niche

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “netflix” and go to the Matching terms report, there are over 2.9 million keyword ideas sorted by monthly search volume.

Matching terms report results for "netflix"

How is this useful?

Imagine that you run a website about movie reviews. You can filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

Filtered results with word "review" in Matching terms report results

If you then add a KD filter into the mix, you can narrow down the report to find the easiest topics to rank for.

KD filter set to min-10 in Matching terms report

Want to do keyword research for your site? Sign up for Keywords Explorer.

Summary
The article provides insights into the top 100 Google searches in the U.S. and globally, as well as the most searched questions in both categories. It also offers information on the top 100+ Google searches in 200+ countries and in specific niches. The article emphasizes the importance of understanding search volume and provides guidance on using Ahrefs' Keywords Explorer to find popular searches and conduct keyword research. It also highlights the availability of SEO metrics and the ability to view top-ranking pages for specific queries. Overall, the article serves as a resource for understanding popular search trends and conducting keyword research using Ahrefs' tools.