Recently, I've noticed many websites are adopting the strategy of finding a good keyword and using it as the domain name. They make the homepage the main page and surround it with related pages, all promoting the homepage.
The advantage of this approach is that the homepage typically has the highest authority. By making it the main page and focusing promotion on it, there's a better chance of ranking for that keyword.
Main Keywords:
- Using domain names as keywords
- Promoting the homepage for the entire site
Implementation Example:
For instance, there's a website called fantasynamegenerators.com, which includes various name generators, especially popular ones for Dungeons & Dragons (DnD) such as Tiefling Names, Orc Names, Dragonborn Names, Dwarf Names, Dragon Names, Kingdom Names, Demon Names, Drow Names and Ship Name Generator, etc. It also includes generators for business names, geographical names, and relationship names.
Since the site launched in 2012, it benefits from the higher authority that older sites generally have. Currently, fantasynamegenerators.com has a Domain Rating (DR) of 68, indicating strong overall competitiveness.
Strategy:
Rather than creating a single site to compete with fantasynamegenerators.com on all keywords and pages, a more reasonable approach might be to create separate websites for specific keywords. For example:
- Island Name Generator
- Random NBA Player Generator
- Orc Name Generator
This strategy focuses on creating sites for specific keywords, which can be more effective.
Successful Examples:
Examples of successful implementations using this method include png2jpg.com and jpg2png.com, targeting keywords like "png to jpg" and "jpg to png."
Doing Your Homework:
When creating these types of websites, the primary task is to analyze various data. Use tools like Ahrefs to observe target site metrics like DR and keyword traffic. Then, identify high-traffic, low-competition keywords and focus on them, as they are easier to implement and have a better chance of yielding good results.