☁️ Digital Products: $550,000 with One Course, Lifetime Deals, Side Project Marketing

Inhalt

In this Trends.vc Report, we talk about product ideas, building an email list, monetizing your audience, crowdsourcing and more.

🔍 Problem

You know something that others don’t.

But 1:1 help does not scale.


💡 Solution

Digital products help you share your knowledge in a scalable way.


🏁 Players

Ebooks

Online Courses

Templates

Databases


🛠 How to Build Digital Products

  • Build an audience to get early customers.

🌱 How to Grow Digital Products

  • Use digital products as lead magnets. It’s easier to sell to warm leads.
  • Use social media to drive traffic from your existing audience.

💰 How to Monetize Digital Products

  • Offer a one-time pricing to lower mental overhead.
  • Offer recurring plans to get predictable revenue.

🔮 Predictions

  • Platforms for selling digital products will offer real-time help to educate users. Sellers have a high lifetime value for platforms and this boosts customer success.
  • Creators will crowdsource content to build products fast.

😠 Haters

“Digital products are easy to copy. It’s hard to build a moat.”
To boost value, base your digital product on your personal brand, unique experience and provide great customer support.

“Digital products are prone to piracy.”
This is true. If you’re worried about piracy, it can be wise to choose another business model.

“Some digital products get out of date fast.
Some digital products are evergreen. For products on fast-paced topics, offer lifetime deals to boost the perceived value or sell updated versions as “new” products.


🔗 Links

  1. Made $550,000 with a Programming Course • The thread behind this report.
  2. Building a Report on Digital Products • The tweet behind this report.
  3. 77 Best Digital Products to Sell • List of digital products for bloggers, freelancers and more.
  4. How I Made $3,000 With a Digital Product • Build, launch and grow a digital product without tech skills.

📁 Related Reports


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The article discusses the problem of sharing knowledge at scale and suggests digital products as a solution. It lists various types of digital products such as ebooks, online courses, templates, and databases, and provides examples of successful products in each category. The article also outlines strategies for building digital products, including building in public, preselling to validate demand, and building an audience to gain early customers. Additionally, it emphasizes the use of affiliate marketing to enlist others in selling the products. Overall, the article provides a comprehensive overview of digital product ideas, building strategies, and growth tactics.